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Viral WhatsApp Hoaxes Are India’s Own Fake News Crisis

At 8 p.m. on Nov. 8, India’s Prime Minister Narendra Modi unexpectedly banned 86% of the country’s legal tender from circulation. The goal was to wipe out “black money” — a term used in India for cash that’s stashed outside the banking system to evade taxes. Old notes of Rs. 500 and Rs. 1,000 would no longer be legal. Instead, the government would issue new, redesigned Rs. 2,000 notes.
Hours after the prime ministerial bombshell, the rumors started flying fast and thick over WhatsApp, the Facebook-owned instant messaging app used by more than 160 million Indians: The new notes would include an embedded GPS chip that would allow the government to track down hoarders.
Soon a video purporting to show one of these GPS notes being tracked on Google Maps went viral on WhatsApp, and then Facebook. And  less than 24 hours after the rumor started ,  Zee News, a leading Hindi television news channel, ran a 90-second report about the high-tech note, leading the country’s reserve bank to finally debunk it.
The United States is currently experiencing a fake news crisis — bogus news articles disguised to look like real ones to mislead people, influence public opinion, and/or to simply use their massive reach to reap advertising profits. These operations are sophisticated, data-driven, and highly targeted. But in countries like India where internet penetration and literacy still lag far behind the US, misinformation tends to have a more grassroots quality. Twitter is a fertile ground for all kinds of rumormongering, but with just over 30 million users in the country, its impact is limited.
“Our problem is WhatsApp, because it’s fast, simple, and much more intimate compared to Facebook.”
The primary vector for the spread of misinformation in India is WhatApp. The instant messenger is fast, free, and runs on nearly all of India’s 300 million smartphones. It’s also encrypted end-to-end, which means it’s nearly impossible to track what flows through it. Its real-world ramifications, nonetheless, can be brutal.
In November, WhatsApp rumors of a salt shortage sparked panic in at least four Indian states and caused stampedes outside grocery shops as people rushed to stock up. The government eventually debunked the rumours — but not before a woman died.

A Different Kind of Fake News

India’s misinformation problem predates the internet. In the early ‘90s, rabble-rousers in northern India trying to stir up tensions in Hindu and Muslim communities would mass-produce cassette recordings full of fake gunfire, screams, and chants of “Allah-ho-Akbar,” and then play them in car stereos at full volume in the dead of the night to incite communal violence.

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