I find it that the biggest reason most non-technical people fail to go into the software business is because they are intimidated by technology.
There’s no reason why non-technical founders cannot build and manage app businesses. I’ve built five technology companies in the last decade and a half, as a non-technical founder – two consulting and three product businesses.
At my current software consulting business Arkenea, we work with non-technical founders all the time. I’ve observed that the biggest barrier to their success is how efficiently they manage app developers during and after development of their mobile app.
You don’t need to learn to code in order to build a mobile app business. And you don’t need to burn your fingers before you learn to manage app developers the right way.
Based on my personal experience in hiring in-house and external teams several times over, and the experience my clients have gone through by burning their fingers, here are the things you should know before you venture out as the founder of a mobile app business.
Seek Assistance While Hiring
If there’s one thing that should get your maximum focus, make that hiring the right people – whether it is in-house or outsourced developers.